How I Run a $38K Per Month Fiverr Business (And What My Team Looks Like in 2025)
A behind-the-scenes look at how I’ve built a team to support and scale my Fiverr business, why hiring takes time, and how to think about building your own agency.
🧱 The Truth About Growing Beyond Solo Freelancing
If you are just starting out as a freelancer, you can do everything yourself.
And at the beginning — you should.
But eventually, you hit a wall. You stop feeling excited. You start feeling burned out. You realize… if I keep doing this alone, I will stay at the same level forever.
That is exactly what happened to me before. After 7–8 years running my Fiverr agency, I can say this with full confidence:
Hiring is not about making more money. It is about buying your time back — so you can grow.
Let me show you how I structure my team today and what I learned the hard way along the way.
🧑💼 The Core Team Structure
Here is how the business looks right now:
3 core services:
▪️ Growth service
▪️ Content service (social media content & management)▪️ Strategy service (complete instagram strategy)
Full-time team members
▪️ Communication, operations and sales manager
▪️ Project manager
▪️ 3 full-time content designers
▪️ YouTube editor
▪️ Support from contractors and partnerships
Let me break this down by role.
💬 Communication & Operations: My First Big Bottleneck
The person currently leading this part of the business is Aljosa.
He joined in October 2024 and has become a key part of the day-to-day communication on Fiverr.
When I was starting, I loved replying to messages. But over time, that became very time consuming.
Aljosa now helps me:
Manage new inquiries and closing leads
Communicate with clients
Maintain systems
Keep things moving when I am focused elsewhere
This role took me months to hire for. You cannot just hand over your Fiverr account to anyone — trust is everything.
🤝 Long-Term Hires Start With Project-Based Work
Before Aljosa, I learned a big lesson from Nina.
We first connected online. I started by paying her for individual tasks. After a month, she became the person helping me with everything, especially since my systems and processes were a bit messy back then. After a few months of working together, I decided to travel to meet her in Manila — and I actually have a YouTube video about that trip as well.
Today, she has been with me full-time for 7 years.
If you are not sure about hiring someone full-time, start project-based. Build trust. Let it evolve naturally.
🎨 Content Team: Built From Scratch
The content service started with Mila (my wife), who began learning Canva and experimenting with social media post design.
Now, she manages a team of three amazing full-time designers:
Marija
Natalia
Milica
Mila acts as the Senior Designer/Project Manager, handling:
Task assignments
Communication with content clients
Client feedback and revisions
Quality control
Calendar & schedule
This structure works really well. To expand, we will eventually need another project manager to support more designers.
A good Project Manager usually comes from inside the team. In our case, someone typically starts in a Designer role and later grows into a Project Manager position.
🚀 Growth Service: Powered by Partnerships
The growth service is more complex. It is powered by systems I built over the last several years — and key partnerships.
That includes long-time team members like Kos (my first hire in 2016), as well as support from Nina and others.
But honestly, a lot of the scalability and stability here comes from partnering with other people in the same space.
They have systems
I have clients
We collaborate
This creates a healthy, win-win relationship that fuels consistent delivery without needing to hire internally for every task.
🎬 YouTube & Content Support
Nikolay has been with me from the beginning. He edits my YouTube videos, thumbnails, and manages uploads.
Luke is a trusted freelancer I bring in for projects — especially for more advanced video work.
Not every role needs to be in-house. Some of your best teammates might be long-term project-based collaborators.
🧠 Two Smart First Hires to Consider
If you are just starting out and thinking about your first hire, here is my advice:
1. Hire someone who can do the service work
If you are a designer, hire a junior designer. If you do outreach, hire someone to help manage that process.
Yes, you will need to train them — but they can start saving you time right away.
2. Hire someone to give you more time
That could be someone to:
Respond to leads
Follow up with clients
Manage communication
This is where I started with Nina, and where Aljosa adds the most value today.
⚠️ The Hard Truth: Hiring Takes Time
In 2024, we tried to hire designers all year. We went through 500+ applications.
We only hired two people.
You are not failing if it takes months. You are doing it right.
Most people give up after two bad interviews. But if you quit the hiring process, you are also quitting your chance to grow.
💭 Final Thoughts: Why This Matters
Running a team is hard. It is slower than doing everything yourself. You will not make more money immediately.
But long-term? It is how you build something that outlives your energy and attention span. I love working with my team. I trust them. I learn from them. And they are the reason I can keep building.
If you are stuck right now — look at the team around you (or the one you need to build). That is probably the next step.
Thanks for reading this newsletter. If you have any questions, you can always reply to this email and I will do my best to get back to you.
Have a great and productive week!
Vasily
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