My January on Fiverr: My Revenue Numbers & Powerful Traffic Strategies

Hello, and thank you so much for taking the time to read this!

I was really motivated by all your replies to the last edition of the newsletter, so if you have any questions, feel free to reply to this email. I'll be happy to assist you in any way I can.

Just a reminder for everyone interested in learning more about social media marketing and what I do on Fiverr, you can join my course for free, but only for a limited time. Click HERE.

My January Progress:

I want to keep you updated on my progress, especially as I am currently running my own agency on Fiverr. I believe my journey could also be helpful for those of you not on Fiverr but running your marketing agencies elsewhere.

But something interesting happened at the end of December... I noticed my gigs moved from the 1st page in the Social Media Marketing category to the 4th-6th pages. This has decreased traffic significantly, as you can see in the stats, but surprisingly, my number of orders didn’t decrease much. Usually, January is always a slower month on Fiverr because people tend to purchase less at the end of December, and that’s why it’s reflected in January.

The biggest lesson I learned is that you don’t always need to be dependent on Fiverr's algorithm. If it pushes you to the top, that’s great and take advantage of it, but be prepared that it won’t always be like this.

Here's what I've found to be very effective in increasing your traffic outside of Fiverr:

• Starting your Instagram account: Discuss your niche, provide tips, and do this by recording reels about it.

  • Take a look at Matt's example; he grew like crazy, and his reels are not very complicated: check his IG page.

• Being featured in Blog Articles: This is great for traffic. My goal for 2024 is to have more articles about my services.

  • Here is an example how it looks: check out the article.

• Starting your YouTube channel: Yes, it will take some time before you get comfortable with consistently creating content, but this could be the best traffic source for your services on and off Fiverr. You can do both: having your own channel and collaborating with other channels to promote your services. It’s much better than Instagram because even after years, people can still find your video on YouTube. Unfortunately, Instagram doesn’t work that way.

  • Here is an example of running your own channel: Dominik channel.

  • Here is an example of integration in the channel: Millie’s video example.

Treat your Fiverr page simply as any other online funnel.

There is a huge misunderstanding that if Fiverr is not driving search traffic to you, it doesn’t mean it’s pointless to be on Fiverr. Yes, in some way, if you are bringing traffic from outside Fiverr onto the platform, you are giving away 20%, but you need to think differently:

1. Every order is an opportunity to have your work proof (feedback) which you can share on social media, your website, or a blog, leading to more trust. Here is my example from my IG. It works every time I share my feedback on my Instagram story. People buy not just from one story but you need to remind them again and again and eventually, they decide to take action. This is the power of retargeting!

2. Every positive public feedback can lead to positive private feedback, which can lead to an increase in rankings and sales.

3. At the end of 2023, Fiverr introduced new affiliate conditions which are a lot more attractive than before. You might not have noticed this, but there are so many affiliate marketers online who constantly promote products, services, especially after last year's huge boom of Instagram affiliate marketers like Steph (her IG page). I'm sure at some point, you have seen one of her reels.

   

Fiverr is introducing Fiverr Agency! Is this another move into the unknown like with Fiverr Studios?

Honestly, when I first saw it, I got excited for a second. Here is the information they have about it so far. Check it out!

In my opinion, the major red flag is that when a business comes to Fiverr, they are usually tired of agencies, having spent thousands of dollars on them already. On Fiverr, they find someone with reviews and eventually give it another shot, often falling in love with a freelancer's work.

I see Fiverr as about the creator economy, freelancer life. It’s a learning school for anyone who wants to know how to communicate with buyers, how to deal with different situations, how to maintain quality, etc. For me, it was and is a learning school. It makes you disciplined. But then the question is, can you keep it up for long? In 2016, I started my journey on Fiverr and in 2017, I reached my $30k+ months. Then I started to hire people, rent an office, and tried to build a GaryVee lifestyle and model him. It didn’t turn out to be fun in the end; in 2019, after I got invited to NYSE, my business completely collapsed because my whole agency was dependent on one service which was also fragile, and there were too many changes happening in the Instagram world. In the end, with almost $30k+ in expenses every month, I had to shut down everything. I learned the hard way.

Listen to yourself. If you feel stuck and can’t do the same work as you were doing, then you need to move on and build a system within your business.

Trust me, there are a lot of people who would enjoy the work and tasks that you currently find boring since you did them for many years. Scale wisely, not fast.

To be continued…

If you have any questions, feel free to reply to this email and thank you so much for taking the time to read this. I hope these thoughts were useful to you, and see you soon :)

Have a great week!
Vasily