👋 Meeting Again, Years Later
Back in 2019, I hosted a small Instagram marketing event in London. One of the people who showed up was Pascu — a talented videographer, fitness enthusiast, and aspiring entrepreneur.
Fast forward to 2025:
We reconnected again, this time in Belgrade.
Since that event, Pascu’s journey has been anything but linear — moving from fitness, to freelancing, to agency-building, and to building a strong personal brand online.
📸 From Fitness to Freelancing to Agency Owner
After graduating in London, Pascu was working odd jobs, filming events, weddings, and slowly building a portfolio.
But when the pandemic hit in 2020, all his videography work disappeared overnight.
Instead of giving up, he pivoted:
Started a podcast
Took on podcast management clients
Transitioned into remote video editing
Later, worked for one of London’s fastest-growing agencies, learning how video must sell — not just look good
Eventually, he realized he wanted to run his own business.
That decision pushed him to leave London, move back to Romania, and double down on building something that truly fit his lifestyle and values.
🛫 Leaving London: Why Geography Does Not Matter Anymore
In the early days, London gave Pascu opportunities, clients, and perspective.
But once he built his skills and network, being physically based in London no longer made sense. The expenses were high. The opportunities were shifting online. The need to "be in the city" was fading.
Today, he works fully remotely, building his brand and client base while living in Eastern Europe — proof that geography matters less than ever if you know how to position yourself.
🎯 Reinventing His Offer: From Videographer to Creative Strategist
Pascu realized early that being "just a videographer" would not be enough.
He evolved into a Creative Strategist, combining his skills in:
Video production
Paid advertising knowledge
Direct-response marketing principles
Today, he helps DTC brands (direct-to-consumer companies) improve their creative assets and advertising strategies, driving real results in highly competitive markets.
And he found his niche by blending his past passions — not abandoning them.
🔥 Building a Real Sales Funnel
Instead of relying on Fiverr or Upwork forever, Pascu built a real funnel:
Personal branding on LinkedIn and X (Twitter)
A clean, simple landing page that builds trust immediately
Direct booking into discovery calls
Diagnosing client needs before offering solutions
Today, his sales cycle includes discovery, audits, custom proposals, and long-term client relationships — not one-off gigs.
🧠 Lessons on Personal Brand and Authority
If you are trying to build a serious freelancing or agency career today, personal brand is non-negotiable.
As Pascu put it perfectly:
If someone Googles your name and only finds your Upwork profile, you are just another freelancer.
If they find your YouTube videos, interviews, articles, and real content — you become an authority.
In a world flooded with AI-generated content, real personality and depth will stand out more than ever.
📚 Learning by Doing, Not Waiting
Pascu’s early career was built by learning the hard way:
Buying a camera before he knew how to use it
Learning videography on YouTube
Editing obsessively, spending 20+ hours on 1-minute clips
Reaching out directly to businesses when platforms were too competitive
The key was never being afraid to start imperfectly — and figuring things out on the way.
📞 Sales Calls vs. No-Calls: What Works Best?
For higher-ticket clients, Pascu still believes in sales calls:
Building human connection matters
Understanding client pain points personally
Setting clear expectations before starting a project
Instead of pushing for immediate sales, he focuses on diagnosis first — analyzing ad accounts, spotting real issues, and only offering solutions when it makes sense.
📈 Client Retention Over Client Churn
Pascu’s agency focuses on long-term relationships, not quick wins.
His average client stay is 9–10 months
Some clients have been with him for 2+ years
Delivering consistent results builds loyalty — and referrals
In contrast to platforms where clients come and go quickly, direct relationships offer much higher LTV (lifetime value) and stability.
🏆 Thinking About Coaching and Masterminds
We also discussed the idea of Pascu eventually coaching others.
His view is refreshing:
No fake promises of "10K months in 90 days"
No mass-marketed info products
Focused, intentional help for serious entrepreneurs who want real mentorship, not shortcuts
Maybe in the future, you will see Pascu hosting masterminds, private events, or selective programs.
(And who knows — maybe we will collaborate on one.)
🚀 Key Takeaways from This Conversation
Adaptability is everything. You can pivot your skills without starting over.
Personal brand is the future. People want to know the person behind the service.
Direct client relationships offer more freedom. Platforms are great for starting, but long-term growth requires independence.
Learn by doing, not waiting. Imperfect action beats waiting for perfect conditions.
Focus on real value and human connection. Clients stay longer when you genuinely care.
📣 Connect With Pascu
You can find Pascu here:
Feel free to reach out to him if you want to learn more about his journey, agency work, or just follow his next moves.
Thanks for reading this one.
If you enjoyed it, feel free to reply, comment, or share your biggest takeaway.
See you soon,
Vasily
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